December 4, 2022

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How The Landmark London drove £2m in sales with Revinate Marketing

How The Landmark London drove £2m in sales with Revinate Marketing

The brand name

The Landmark London is a 5-star, luxury resort located in downtown London. It’s recognised for its lovely glass-protected atrium and lush palm trees — which are perfectly documented by each tourists and locals on Instagram and travel overview web sites. Visitors of the resort practical experience quintessential London attraction in the luxurious environment of this wonderful Grande Dame resort. Guests obtain luxury, sophistication, and serenity in just the walls of this enchanting resort. It is a true oasis from the hustle and bustle of London.

The problem

More than the past calendar year, the Landmark London’s staff went by means of a transformation — with Emanuela Da Ros joining as Advertising Manager and Richard Kratochvíl going from Reservations to Earnings. The prior visitor internet marketing crew had moved on, so Emanuela and Richard were tasked with leveraging the current tech stack and putting with each other new methods to enhance income. Their initial task was to acquire on driving profits as a result of email advertising.

The solution

The good news is, The Landmark London had Revinate Advertising and marketing as part of their present tech stack. The two Da Ros and Kratochvíl had been ready to get up to pace immediately, many thanks to the platform’s intuitiveness. “Revinate was truly simple to learn,” states Da Ros. “It’s super consumer-pleasant.”

Revinate Marketing’s power is in segmentation and personalization. Equally are extremely vital for the luxurious lodge. Attendees be expecting superior-top quality encounters from every interaction with staff members, whether it is in human being or by using electronic mail.

“Prior to Revinate, we ended up performing with another solution that only offered a one template, so every segment got the exact electronic mail,” Kratochvíl points out. “Now, with Revinate, we have the potential to use a different template for each and every phase and tailor the communications and offers. We can communicate to our company bookers differently than our transient friends, which is truly crucial to us since it permits us to forge improved associations with our attendees.”

Equally, the potential to segment and personalize marketing emails has made a huge distinction in the team’s means to push immediate bookings and upsell income. Mainly because Revinate Internet marketing is able to leverage info from unique databases, The Landmark London can send focused upsell communications to spa attendees, loyalty users, and resort company. In actuality, Da Ros characteristics their good results with upsells to how uncomplicated it is to build personalized strategies to diverse segments in Revinate Advertising.

Whilst the profits-driving performance of Revinate is important, Da Ros and Kratochvíl are quick to position out that the platform’s value goes beyond the pounds earned. “With Revinate, we can offer our company with a steady journey, from the to start with scheduling confirmation email to upselling facilities all the way to the put up-keep survey,” Da Ros claims. “This regular encounter is critical to preserving a robust brand and driving visitor loyalty.”

Kratochvíl also provides, “We have a spouse in Revinate that we can rely on to establish chopping-edge technological know-how that ensures that each conversation our attendees get will be on-model, individualized, and optimized to their gadget. That’s significant for us mainly because it’s what our friends assume from us.”

The final results

With Revinate Marketing, The Landmark London delivers significant top quality and on-model experiences to company, even when they’re not on assets. The staff has an simple way to talk with friends and a strong channel to travel profits. Next a couple of tough several years for the full field, The Landmark London is observing demand from customers return. They have created additional than £2m in immediate bookings with Revinate Marketing so considerably.