June 25, 2024

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Google Travel Grabs Larger Share of U.S. Desktop Traffic During Pandemic

Google Travel’s flight and resort offerings attained the most desktop traffic market place share in the U.S. through the pandemic while Tripadvisor dropped the most on a share basis, according to Similarweb’s June facts.

“Google Journey now owns 1-fourth of all (U.S.) desktop visits to prime vacation internet sites,” Similarweb claimed.


In its earnings get in touch with about 2nd quarter financials Tuesday, Google explained vacation and retail were being the motorists of its promoting profits in the course of the time period.

The subsequent chart exhibits Google Travel’s U.S. desktop current market share improved 6 percentage factors to 24 per cent in the very first fifty percent of 2022 compared to the first 50 % of pre-pandemic 2019.

U.S. Desktop Market Share Visitors Gains/Losses H1 2019 Compared to H1 2022

Internet site 2019 2022
Google Travel 18% 24%
Reserving.com 14% 16%
Airbnb 14% 15%
Expedia 13% 13%
Southwest 6% 6%
Vrbo 4% 6%
Marriott 5% 5%
Delta 8% 4%
TripAdvisor 9% 4%

Resource: Simillarweb

“Booking has also obtained 2 proportion points of share in the U.S., and only Kayak (-1 percentage place), Delta (-4 share factors), and TripAdvisor (-5 proportion points) have misplaced share,” Similarweb mentioned.

There are two factors to keep in brain: These figures never include things like traffic from mobile equipment, and visitors to Google Vacation typically receives sent together to on the web vacation agency advertisers.